Domina by Michelle is an independent Nigerian premium ready to wear & made to order fashion brand founded by Oge Michelle Otuya in 2018. Operating out of Nigeria, the brand is built on prestige, feminine, functional and timeless designs, and caters to women worldwide who are confident, unafraid of clothing designed with a statement, understands and values the intricacies of quality fashion.
Since our transition into a sustainable and ethical business model in 2022, our brand focuses on environmentally friendly production practices practices , We ensure that clothes are well made, using high quality materials, in classic cuts, infused with our twist of modern interpretation , the goal is for our pieces to become vintage over time, and can be worn years down the line.
Domina by Michelle offers the perfect marriage of classic designs, rich fabrics, and African heritage, inspired by the love of art. Vibrant colours, traditional printing techniques, and rich embellishments help to create truly unique pieces, all handcrafted by artisans in Africa. We work very closely with ethical fabric suppliers, and continually endeavors to use safe dyes, minimize waste in our production processes, as well as reduce our carbon footprint within manufacturing and distribution.
We champion the theory of ‘less is more’, therefore, designs are made from sustainably sourced natural fabrics / dead stock fabrics, produced in limited runs, this makes for spot-on overall quality, exclusivity ,and reduced environmental waste. Leftover fabrics are repurposed into new designs, or used in making add-ons and accessories such as buttons, scarves and scrunchies.
We put our all into creating each garment and accessory, by employing and working with skilled artisans across Nigeria, who carefully craft each piece and print, telling stories through every item created, we hope that they are cherished and serve their purpose for a long time.
DBM is building a community of women with similar values, and see every sale as more than just a statistic, therefore we are extremely thoughtful during our product development process, and have you, our end user in mind every step of the way.
- To create comfortable , great fitting ,stylish and beautiful investment pieces that last a long while.
- To educate and encourage conscious consumerism amongst our tribe, by providing transitional fashion items.
Creating a trustworthy, sustainable, loveable international brand, driven by excellence, known for its reliability, and top quality products.