OUR STORY
In todays world filled with mass produced garments, lacking individuality, purpose and substance, Domina by Michelle was born out of a desire to redefine elegance for the modern woman. Founded by Oge Michelle Otuya, a visionary inspired by the beauty of Timeless silhouettes and indigenous crafts.
Our journey began with a simple yet powerful idea, to create a premium ready to wear brand that honors cultural heritage across Africa and beyond, while embracing elegance.
Founded with the belief that what we wear should reflect not only our personal style but also the stories of cultures near and far, Domina by Michelle was created for the woman who values beauty, meaning, and functionality. Every piece is thoughtfully designed to embody Prestige, elegant silhouettes, refined tailoring, and versatile styles that transcend fleeting trends.
At Domina by Michelle we believe in the power of fashion to empower and uplift, both our customers and the hands that make our beautiful pieces.
Our collections are meticulously crafted using high quality materials and fabrics etched in various cultures, telling rich stories. We are committed to sustainable and ethical practices, ensuring that our garments not only look beautiful but also respects our environment and the artisans who bring our designs to life.
Our philosophy is simple yet profound: Elegance should be effortless, fashion should be functional, and every piece should tell a story. We are passionate about creating outstanding garments that can be worn every day, pieces that transition seamlessly from day to night, season after season, offering longevity and timeless appeal.
When you wear Domina by Michelle, you’re not just wearing a piece of clothing, you’re embracing the elegance of African heritage and beyond, crafted into timeless designs meant for your lifestyle. You’re wearing functionality woven into sophistication, and traditions infused with elegance.
We invite you to Join us on our journey of rich cultural stories, sustainable tailoring and individual expression, discover the beauty of Domina by Michelle, where tradition meets sophisticated elegance with every garment.
Our Mission
- To educate our audience on the benefits of conscious consumerism, while providing them options of transitional fashion staples.
- To inspire a deeper connection to culture through exquisite, elegant designs that reflect the beauty of diversity and the power of self-expression.
Our Vision
To be the ultimate destination for those who seek culturally inspired, elegantly designed fashion that tells stories and sparks meaningful connections.
