Domina by Michelle is an independent Nigerian premium ready to wear fashion brand founded by Oge Michelle Otuya in 2018. The brand focuses on classic silhouettes, infused with unique prints, modern cuts and twists. The brand is built for women who understand the intricacies of quality fashion, who resonates with and value timeless designs.
After our full transition into sustainability in 2021, we became a brand focused on ethical and sustainable practices , we ensure that clothes are well made, in classic cuts that never go out of fashion, married with our own version of modern interpretation , the goal is for our pieces to become vintage over time, and can be worn years down the line.
Domina by Michelle offers the perfect marriage of classic designs, rich fabrics, and African heritage, inspired by the love of art. Vibrant colours, traditional printing techniques, and rich embellishments which help to create truly unique pieces, all handcrafted by artisans in Africa. We work very closely with ethical fabric suppliers, and continually endeavours to use safe dyes, minimize waste in our production processes, as well as reduce our carbon footprint within manufacturing and distribution.
We champion the theory of ‘less is more’, therefore, designs are made from sustainably sourced natural fabrics, produced in limited runs, this makes for spot-on overall quality , exclusivity ,and reduced environmental waste. Leftover fabrics are repurposed into new designs, or used in making add-ons such as buttons, which are ultimately infused future designs.
We put our all in creating every garment, by employing the hands of skilled artisans across Nigeria. We train our artisans to meet our standard of production, ensuring they churn out pieces of superb quality that will be loved, cherished and serve their purpose for a long time.
* To adorn our customers in comfortable, great fitting ,stylish, beautiful and long-lasting investment pieces.
* To encourage conscious consumerism amongst our consumers, by providing staple pieces that can be worn almost anywhere.
To create a trustworthy, sustainable, loveable global brand, driven by excellence, known for its reliability, top quality products, and great work ethics.